THE STORY OF

DANUARY.

our HISTORY.

IN 2018, DANUARY BEGAN AS a PERSONAL BLOG; DOCUMENTING THE fashion, travel and lifestyle OF ITS FOUNDER, DANIELLE. To promote the blog, DANIELLE DESIGNed APPAREL WITH THE IDEA THAT DANUARY’S UNIQUE NAME WOULD GRAB THE ATTENTION OF PEOPLE WHO WERE NOT FAMILIAR AND BRING NEW FACES TO THE SITE. FORTUITOUSLY, THE APPAREL BECAME THE MAIN FOCUS AS REQUESTS FOR MORE DESIGNS POURED IN. AFTER AN overwhelming amount of support FROM A COMMUNITY OF AMAZING, CREATIVE AND BUSINESS-MINDED INDIVIDUALS, WHO SAW ITS POTENTIAL EARLY ON, DANIELLE TOOK THE LEAP AND STARTED DANUARY.CO (THE BRAND).